Webflow & Framer Design for Australian Startups and Growing Businesses

Flexible, Boutique Digital Design Support for Fast-Moving  Startups.

We help global and local startups, SMEs and DTC e-commerce brands translate market growth needs into trustworthy and conversion-focused digital experiences with flexible pricing models.

Book a free discovery call
Get Your 10-Hour Design Package
Growth-Driven Design Strategy
Bridging East & West Markets
Full-Stack Creative Solutions

Trusted by brands who value design, growth, and results — from emerging startups to scaling companies.

Overhead view of a worker guiding a forklift carrying pallets in a warehouse, with text promoting Tulpa Delivery's same-day LTL shipping and features like real-time tracking, verified drivers, and flexible scheduling.
Four business-themed banners with abstract shapes and repeated text 'LUCA Plus' on top, and images of smiling professionals representing saving money, construction, saving time, and cleaning business below.
Four smartphone screens displaying an e-invoicing app with login, cash flow chart, invoice list, and invoice creation prompt.
Computer screen showing a website for a leading Asia accounting firm serving Australia and New Zealand, with a cityscape photo and a button to book an appointment.
Collage showing Tulpa Delivery logo, delivery app interface on a smartphone held by a hand, Tulpa app icon on a phone screen between laptop hinges, and a delivery truck with Tulpa Delivery branding.
Two puppies sleeping peacefully on a soft gray pet bed covered with a blanket.
Collage showing Luca Plus branding on a navy T-shirt, signage on a building, stationery including envelopes and cards, and a Poppins font sample.
Two smartphones display a finance app called LUCA; one screen shows login options and the other shows cash flow and invoice management features.
Digital announcement for Ethernote NFT coming soon with invitation to join mailing list and Discord, featuring illustrated abstract currency and shapes on a dark grid background.
Digital artwork of an Ethereum-themed banknote with elements like Ethereum logos and tokens, displayed above a 'Coming Soon' message and a 'Join Discord' button.
A brief introduction about DesignWrap

A startup designed to help other startups

We believe great design shouldn't come with a big agency price tag.

DesignWrap is a Melbourne-based boutique Webflow and Framer design studio specialising in conversion-focused websites, brand identity, and UI/UX design for startups and growing businesses across Australia and beyond. Instead of rigid project quotes, we offer flexible design hour packages, giving founders and scaling teams on-demand design support that moves as fast as they do.

We also bring bilingual English and Mandarin capability to every project, bridging Western and East-Asian markets for brands that want design that resonates on both sides of the world.
Select a package

Trusted by Founders Across Industries

How it works

A simple process to get design work done whenever needed
1

Book a Discovery Call

Start by scheduling a short Discovery Call. We’ll discuss your goals, clarify requirements, and estimate how many design hours your project will need.

2

Purchase Your Design Hour Pack

Once we align on scope, choose and purchase the hour pack that best fits your needs from a 20-hour starter pack to larger bundles for ongoing support.

3

Design, Review & Refine

Receive your deliverables, request refinements within your remaining hours, and top up whenever you need more.

Unlock exclusive benefits!

Silver cube-shaped piggy bank with a purple coin featuring a dollar sign being inserted.

Flexible Pricing

Skip the overhead of hiring and unpredictable pay-as-you-go freelancer costs. Hour packs let you control your spend, paying only for the exact hours you need.
Gray closed book with a translucent purple bookmark ribbon.

Product Familiarity

Work with the same designer who understands your brand, product, and goals ensuring visual consistency and faster, more aligned design delivery every time.
3D illustration of a calendar and stopwatch with purple accents.

Priority Turnaround

Hour-pack clients enjoy faster turnaround and priority design time. Collaborate through tools like Slack or Notion for smooth real-time communication and daily progress updates.
Three interlocking building blocks, two silver at the base and one translucent purple on top.

Unlimited Requests

Submit as many design requests as you want within your purchased hours. Your tasks are queued, tracked, and completed one by one, simple, organised, and stress-free.

What makes us different

Two things most design studios can't offer at once: genuine flexibility and cross-market expertise.

Icon showing a language translation symbol with a division sign, a character, and a letter A inside a blue circle.

Bilingual & Cross-Market Expertise

As a bilingual design partner, we specialize in bridging the visual and branding strategic gap between Western and East-Asian markets.

Icon of two hands clapping inside a blue circle.

Flexible, On-Demand Scalability

Ditch the rigid project quotes. Our bespoke design hour packs flex as you grow, supporting your business at every stage.

Calculate Your Design ROI
Person wearing a light gray hat with bear ears, looking over a laptop decorated with stickers including an angry and a happy face, #Figma, googd, and eyes.

Meet the founder & designer

Hi, I'm Rachel Li, a Melbourne-based Webflow and Framer designer with 6+ years of experience helping startups, e-commerce brands and SMEs build websites that convert. My background spans UI/UX design, no-code development, branding design and growth-focused marketing visuals.

I'm also bilingual in English and Mandarin, which means I bring genuine cross-market perspective to every project, useful whether you're an Australian business expanding into Asian markets, or a global brand looking to connect with Chinese audiences.
‍
You can find my work on Dribbble and here.

What we do

Digital Design

Landing page design

Website design

Product UI/UX design
Shopify store customisation design
Headless E-commerce design & dev
E-commerce social media brand visuals
Social media visual design
Iconography design
Infographics
Pitch deck design
Branding Design
Brand positioning & messaging
Logo design
Branding VI design
Brand usage guidelines
Stationary design
Signage design
Product education illustrations
Company swag design
Online and offline event banners, posters
Brochures & flyers design

My clients love working with me, why wouldn’t you?

“As a startup, we don’t always have enough design work every month but whenever we do, DesignWrap’s hour packs are the perfect solution. Rachel’s skill, speed, and communication make every project smooth and efficient, and the quality consistently exceeds expectations.”

Ray Wang

LUCA Plus | Fintech company | Co-Founder, CEO

“Our accounting firm doesn’t always need ongoing design work, but DesignWrap’s customisable design hour packs gave us the flexibility to book Rachel’s time in advance and use it whenever design needs come up. Whenever we reach out, she’s always responsive, reliable, and ready to help.”

Leo Huang

INP Group | Accounting company | Partner

Why founders choose DesignWrap over traditional options?

DesignWrap Bespoke Design Packages

Perfect for founders and teams with ongoing design needs — this prepaid plan lets you purchase flexible design hours upfront and use them anytime. Enjoy quick turnarounds, transparent progress, and consistent support from one dedicated designer without committing to monthly fees.

DesignWrap Project-Based Design Package

If you already have a clear design goal in mind, this one-off package offers a fixed scope, timeline, and cost — ideal for landing pages, brand kits, or launch visuals that need high-impact design without ongoing commitments.
Features
DesignWrap Bespoke Design Hour Packages
DesignWrap Project-Based Design Package
Traditional Freelancers / Upwork & Fiverr Designers
Hiring In-House Designers
Best for
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Ongoing needs
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One-time clear goals
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Short-term with limited design budgets
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Long-term design goals
Cost Control
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Predictable with prepaid hours
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Fixed project fee
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Varies
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High cost (salary, benefits, overhead)
Speed to Start
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Start immediately once paid
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Start immediately once paid
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Varies
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May take time to onboard and align with internal workflows
Flexibility
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Never expire
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Scope-based
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Flexible but unstable
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Limited flexibility, tied to fixed roles and schedules
Product Familiarity
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Designer builds familiarity over time with your brand
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Immersive during the project period
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Often short-term, limited context
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Deep (if long-term)
Workflow & Process
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Efficient, async-friendly workflow with predictable updates
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Milestone-based, structured process
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Often lacks system; requires frequent manual follow-ups
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Team integrated
Scalability
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Top up hours anytime as needed
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Expandable with add-on options
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Hard to scale or maintain consistency
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Scaling = more hires
Quality & Professionalism
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Consistent, reliable
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Highly-focused, outcome-driven work
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Inconsistent
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Most stable
Bespoke Design Packs
We're in the process of finalizing the subscription payment setup. Click the button below to join the waiting list. We'll notify you immediately when the service is ready to subscribe.
Join waiting list
Use anytime no monthly commitment
The more hours you subscribe, the lower rate you get!
Average 24-48 hours delivery
Monthly price
Quarterly price  5% OFF
⚡️ Best for solo founders ⚡️
20-Hour Design Pack
Best for founders who need occasional design support without urgency
$1,000 USD
$1,100 USD
Never expire
Express Interest
Schedule a Call to Book
On average, $50 USD per hour
Up to 20 dedicated hours each month
Bank up unused work hours for the following month
Unlimited design revisions
Webflow no-code website development
Product UI/UX design
Website/landing page design
Social media visual design
Anything included in the Service Scope section
Online meetings upon request
Priority task handling — your requests are moved to the top of the queue with the fastest turnaround
Logo & branding VI design
Code-based website development
Designed for low-frequency, low-urgency design tasks—perfect for getting started without overcommitting
🎉 Best for growing startups 🎉
40-Hour Design Pack
Ideal for businesses tackling specific projects or balancing in-house team workloads
$1,800 USD
$2,200 USD
Never expire
Express Interest
Schedule a Call to Book
On average, $45 USD per hour
Up to 40 dedicated hours each month
Bank up unused work hours for the following month
Unlimited design revisions
All tasks from Lite Designer plan
Elevated task handling — your requests are given scheduling priority over basic plans, with faster average turnaround
Webflow no-code website development
Anything included in the Service Scope section
Online meetings upon request
Priority task handling — your requests are moved to the top of the queue
Logo & branding VI design
Code-based website development
Perfect for growing startups or small teams seeking reliable and consistent design support without a full-time hire
🚀 Best for scaling teams 🚀
60-Hour Design Pack
Perfect for teams needing an in-house like design support with top priority and flexibility
$2,400 USD
$3,300 USD
Never expire
Express Interest
Schedule a Call to Book
On average, $40 USD per hour
Up to 60 dedicated hours each month 
Bank up unused work hours for the following month
Unlimited design revisions
Priority task handling — your requests are moved to the top of the queue with the fastest turnaround
All tasks from Lite and Pro Designer plan
Webflow no-code website development
Anything included in the Service Scope section
Online meetings upon request
Customisable to meet your specific needs
Logo & branding VI design
Code-based website development
Tailored for fast-moving teams that need reliable, priority-first design output without hiring an extra in-house designer
Hourly Design Support
$65 USD/hour
For flexible collaboration, or if you’re just getting started. No commitment — pay only for the hours you need
Read more
Express Interest
Schedule a Call to Book
Logo Design
$650 USD one-off fixed fee
Include: 3 initial concepts + 2 refinement rounds + printable file + vector source file + logo mock up
Read more
Express Interest
Schedule a Call to Book
Webflow Dev Support
Starting at $300 USD/page
Embrace the new trend! Get a no-code, fully responsive, and easy-to-maintain landing page with Webflow development
Express Interest
Schedule a Call to Book
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Fixed one-time fee

Outcome-Driven Design Package

Clear deliverables. No hourly tracking. Pay for outcomes, not time.
Landing Page Express
A conversion-ready landing page from design to Webflow/Framer
Starting at $1,200 USD
One-off fixed fee
Express Interest
Schedule a Call to Book
Included Design Delivery
1:1 strategy call to clarify your business and design goals
Customised questionnaire survey to confirm your page sections and preferred visual style
Up to 2 rounds of revisions
Editable design file delivered (Figma)
Included Webflow/Framer Delivery
Responsive Webflow/Framer build (desktop, tablet, mobile)
CMS setup if needed (e.g. for blog or case studies)
Domain connection + SEO metadata setup
Handoff video-recording to help you maintain and update content on your own in the future
Light Branding Design
Just enough branding to help startups and solo founders look professional
AUD $2,400
one-off fixed fee
Schedule a Call to Book
Included Logo Design
1:1 strategy call to clarify your business and branding design goals
Customised questionnaire survey to confirm your product context and preferred visual directions
2 initial logo directions to choose from+ 1 refinement rounds
Final logo refinements and export in multiple formats (for web, print, social)
Included Visual Brand Extensions
Custom-branded cover image for platforms like LinkedIn, X (Twitter), or YouTube
Branded A4/US letter template
Branded business card
Startup Visual Kickstart
A full visual package to get your brand and landing page up and running
Starting at $2,200 USD
One-off fixed fee
Express Interest
Schedule a Call to Book
Included Light Branding Design
1:1 strategy call to clarify your business and branding design goals
Customised questionnaire survey to confirm your product context and preferred visual directions
3 initial logo directions to choose from+ 1 refinement round
Final logo delivered in multiple formats for web, print, and social media use
Typography+branding colour guideline
4-page deck template design
Included Landing Page Design + No-Code Build
Customised questionnaire survey to confirm your page sections and preferred visual style
Up to 2 rounds of revisions
Responsive Webflow/Framer build (desktop, tablet, mobile)
CMS setup if needed (e.g. for blog or case studies)
Domain connection + SEO metadata setup
A handoff video can be provided upon request to guide you through maintaining and updating your content independently in the future
Bring a Friend, Get Rewarded!
Know someone who needs design support? 
‍
When they subscribe, you both get 2 extra free hours added to your plans!
Refer a friend

Customize your plan

Don't see a plan that fits your business needs? Let me know your design needs, and I'll customise a flexible plan just for you.

Thank you! We will get back in touch with you within 48 hours.
Oops! Something went wrong while submitting the form.
⚡️ Best for solo founders ⚡️
Starter Plan
Best for founders who need occasional design support without urgency
$950 USD/month
$1,000 USD/month
Cancel anytime
Express Interest
Schedule a Call to Book
On average, $47 per hour
Up to 20 dedicated hours each month
Bank up unused work hours for the following month
Unlimited design revisions
Webflow no-code website development
Product UI/UX design
Website/landing page design
Social media visual design
Anything included in the Service Scope section
Online meetings upon request
Priority task handling — your requests are moved to the top of the queue with the fastest turnaround
Logo & branding VI design
Code-based website development
Designed for low-frequency, low-urgency design tasks—perfect for getting started without overcommitting
🎉 Best for growing startups 🎉
Pro Designer Plan
Ideal for businesses tackling specific projects or balancing in-house team workloads
$1,710 USD/month
$1,800 USD/month
Cancel anytime
Express Interest
Schedule a Call to Book
On average, $42 per hour
Up to 40 dedicated hours each month
Bank up unused work hours for the following month
Unlimited design revisions
Elevated task handling — your requests are given scheduling priority over basic plans, with faster average turnaround
All tasks from the Lite Designer plan
Webflow no-code website development
Anything included in the Service Scope section
Online meetings upon request
Priority task handling — your requests are moved to the top of the queue
Logo & branding VI design
Code-based website development
Perfect for growing startups or small teams seeking reliable and consistent design support without a full-time hire
🚀 Best for scaling teams 🚀
In-House Designer Plan
Perfect for teams needing an in-house like design support with top priority and flexibility
$2,280 USD/month
$2,400 USD/month
Cancel anytime
Express Interest
Schedule a Call to Book
On average, $38 per hour
Up to 60 dedicated hours each month
Bank up unused work hours for the following month
Unlimited design revisions
Priority task handling — your requests are moved to the top of the queue with the fastest turnaround
All tasks from the Lite and Pro Designer plan
Webflow no-code website development
Anything included in the Service Scope section
Online meetings upon request
Customisable to meet your specific needs
Logo & branding VI design
Code-based website development
Tailored for fast-moving teams that need reliable, priority-first design output without hiring an extra in-house designer
Hourly Design Support
$60 USD/hour
For flexible collaboration, or if you’re just getting started. No commitment — pay only for the hours you need
Read more
Express Interest
Schedule a Call to Book
Logo Design
$650 USD one-off fixed fee
Include: 3 initial concepts + 2 refinement rounds + printable file + vector source file + logo mock up
Read more
Express Interest
Schedule a Call to Book
Webflow Dev Support
Starting at $300 USD/page
Embrace the new trend! Get a no-code, fully responsive, and easy-to-maintain landing page with Webflow development
Express Interest
Schedule a Call to Book
Currency Exchange Streamline Icon: https://streamlinehq.com

Fixed one-time fee

Outcome-Driven Design Package

Clear deliverables. No hourly tracking. Pay for outcomes, not time.
Landing Page Express
A conversion-ready landing page from design to Webflow/Framer
Starting at $1,200 USD
one-off fixed fee
Express Interest
Schedule a Call to Book
Included Design Delivery
1:1 strategy call to clarify your business and design goals
Customised questionnaire survey to confirm your page sections and preferred visual style
Up to 2 rounds of revisions
Editable design file delivered (Figma)
Included No-Code Development Delivery
Responsive Webflow/Framer build (desktop, tablet, mobile)
CMS setup if needed (e.g. for blog or case studies)
Domain connection + SEO metadata setup
Handoff video-recording to help you maintain and update content on your own in the future
Light Branding Design
Just enough branding to help startups and solo founders look professional
AUD $2,400
one-off fixed fee
Schedule a Call to Book
Included Logo Design
1:1 strategy call to clarify your business and branding design goals
Customised questionnaire survey to confirm your product context and preferred visual directions
2 initial logo directions to choose from+ 1 refinement rounds
Final logo refinements and export in multiple formats (for web, print, social)
Included Visual Brand Extensions
Custom-branded cover image for platforms like LinkedIn, X (Twitter), or YouTube
Branded A4/US letter template
Branded business card
Startup Visual Kickstart
A full visual package to get your brand and landing page up and running
Starting at $2,200 USD
one-off fixed fee
Express Interest
Schedule a Call to Book
Included Light Branding Design
1:1 strategy call to clarify your business and branding design goals
Customised questionnaire survey to confirm your product context and preferred visual directions
2 initial logo directions to choose from+ 1 refinement round
Final logo delivered in multiple formats for web, print, and social media use
Typography and branding colour guideline
Included Landing Page Design + Build
Customised questionnaire survey to confirm your page sections and preferred visual style
Up to 2 rounds of revisions
Responsive Webflow build (desktop, tablet, mobile)
CMS setup if needed (e.g. for blog or case studies)
Domain connection + SEO metadata setup
Handoff video-recording to help you maintain and update content on your own in the future
Bring a Friend, Get Rewarded!
Know someone who needs great design support? 
When they subscribe, you both get 2 extra free hours added to your plans!
Refer a friend

Customize your plan

Don't see a plan that fits your business needs? Let me know your design needs, and I'll customise a flexible plan just for you.

Thank you! We will get back in touch with you within 48 hours.
Oops! Something went wrong while submitting the form.

Frequently Asked Questions

Let's clear things up

Is DesignWrap a design subscription service?

Why wouldn't I just hire a full-time designer or a Upwork freelancer?

What is a design hour package and how does it work?

How do you track hours?

What if my project exceeds the plan hours?

Can you redesign my existing website?

Do you work with clients outside of Melbourne?

What is the difference between Webflow and Framer?

How fast will I receive my designs?

Refer & Earn

Enter your email and your referral’s business email below. When they subscribe, you’ll both receive 2 bonus work hours!

Thank you!
‍
Your submission has been received!
Oops! Something went wrong while submitting the form."
Cancel
Unlock your team's design potential with DesignWrap today!
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© Copyright 2025 DesignWrap
In-house design agility, delivered through flexible pricing model.
Select a package now
Unlock your team's design potential with DesignWrap today.
Pricing
View work
About
Contact Us
Made with love in Melbourne
Privacy Policy
Terms & Conditions
© Copyright 2026 DesignWrap