BRAND VI DESIGN · LOGO DESIGN

LUCA Plus FinTech Brand VI Design

Tools

Scope of Work

Brand Design / Graphic Design

Industry

Fintech

Project Overview

Brand refresh for LUCA Plus, an Australian B2B fintech platform helping small businesses manage cash flow through smart credit solutions. As the company evolved its business direction, the existing logo no longer reflected where the product was heading. This project developed a new logo, and extended pattern that align with LUCA Plus's shifted strategy while retaining the trust and recognition built with existing users.

Design Purpose

Create Trust and Credibility

As a Fintech product, it is essential to build the product's trustworthy image to potential users. A professional and polished logo and brand identity convey trust and credibility and signals that the project is serious, legitimate, and worthy of consideration.

Consistency Cross Platforms

A cohesive brand identity ensures consistency across various touchpoints, including the product's website, social media posts, marketing materials, and web interfaces. This consistency reinforces brand recognition and strengthens the overall brand image.

The new logomark is built from two interlocking rounded squares — shaped to resemble credit cards, reflecting the financial nature of the product. Together, they represent the flow of money between businesses and the trust that connects them. Look closer, and you'll also find the letter "L" and a "+" woven into the form, tying the symbol back to the brand name.

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