UI/UX redesign for LUCA Plus, Australia's leading e-invoicing platform and official partner of Xero, MYOB, and QuickBooks. The platform uses blockchain technology to bring greater flexibility and security to financial workflows for accountants and bookkeepers. This redesign focused on simplifying the sign-up and onboarding experience to improve new customer conversion, while bringing the product interface into visual alignment with the refreshed brand identity. The result is a cleaner, more intuitive platform that balances the complexity of B2B SaaS with an experience that feels straightforward from the first click.
