No Hiring. No Overhead. Just On-Demand Design Support.
Flexible, Boutique Design Support for Fast-Moving Startups.
On-demand design support crafted for modern founders. No monthly commitments, just start, pause, or top up your design hour pack whenever you need.
See pricing
Bespoke design hour packages
Unlimited design revisions
Design hours never expire

Best rated design tool in G2 and loved by world’s best designers

Explore my recent work

Take a stroll through my work and see how I've helped businesses like yours thrive in the digital landscape.

View more work on portfolio
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Trusted by Founders Across Industries

How it works

A simple process to get design work done whenever needed
1

Book a Discovery Call

Start by scheduling a short Discovery Call. We’ll discuss your goals, clarify requirements, and estimate how many design hours your project will need.

2

Purchase Your Design Hour Pack

Once we align on scope, choose and purchase the hour pack that best fits your needs from a 20-hour starter pack to larger bundles for ongoing support.

3

Design, Review & Refine

Receive your deliverables, request refinements within your remaining hours, and top up whenever you need more.

A startup designed to help other startups
I believe big ideas deserve good design and without the big agency price tag.

Designed for early-stage startups, solo founders, independent developers, and growing teams who need design support from time to time, DesignWrap offers flexible hour packs that make working with a reliable designer easy and stress-free. Buy design hours only when you need them, pause anytime, and top up as your projects grow. No subscriptions, no pressure.
Unlock exclusive member benefits!
Flexible Pricing
Skip the overhead of hiring and unpredictable pay-as-you-go freelancer costs. Hour packs let you control your spend, paying only for the exact hours you need.
Product Familiarity
Work with the same designer who understands your brand, product, and goals ensuring visual consistency and faster, more aligned design delivery every time.
Priority Turnaround
Hour-pack clients enjoy faster turnaround and priority design time. Collaborate through tools like Slack or Notion for smooth real-time communication and daily progress updates.
Unlimited Requests
Submit as many design requests as you want within your purchased hours. Your tasks are queued, tracked, and completed one by one, simple, organised, and stress-free.

Meet the founder & designer

Hi, I'm Rachel — a bilingual (English & Chinese) UI/UX and digital designer based in Melbourne.

As a bilingual designer, I collaborate seamlessly with both local and global startups, solo founders, and independent developers to turn ideas into scalable products and credible brands. With 5+ years of experience in MVP design, UI/UX iteration, and growth-focused marketing design, I deliver end-to-end solutions that connect brand identity, product design, and digital marketing.

You can find my work on Dribbble and my portfolio. You'll work directly with me.
Design requests scope
Digital Design
Landing page design
Website design
Product UI/UX design
Style guideline
Social media graphics
Digital marketing graphics
Digital ads
Iconography design
Infographics
Pitch deck design
Branding Design
Logo design
Branding VI design
Brand guideline
E-commerce graphic design
Stationary design
Signage design
Illustration
Company swag design
Online and offline event banners, posters
Brochures & flyers design

My clients love working with me—why wouldn’t you?

“As a startup, we don’t always have enough design work every month but whenever we do, DesignWrap’s hour packs are the perfect solution. Rachel’s skill, speed, and communication make every project smooth and efficient, and the quality consistently exceeds expectations.”

Ray Wang

LUCA Plus | Fintech company | Co-Founder, CEO

“Our accounting firm doesn’t always need ongoing design work, but DesignWrap’s customisable design hour packs gave us the flexibility to book Rachel’s time in advance and use it whenever design needs come up. Whenever we reach out, she’s always responsive, reliable, and ready to help.”

Leo Huang

INP Group | Accounting company | Partner

"We love Landingfolio! Our designers were using it for their projects, so clients already knew what Landingfolio was and how to use it."

Jenny Wilson

Head of Marketing

Why founders choose DesignWrap over traditional options?

Features
DesignWrap Bespoke Design Hour Packages
DesignWrap Project-Based Design Package
Traditional Freelancers / Upwork & Fiverr Designers
Hiring In-House Designers
Best for
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Ongoing needs
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One-time clear goals
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Short-term with limited design budgets
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Long-term design goals
Cost Control
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Predictable with prepaid hours
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Fixed project fee
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Varies
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High cost (salary, benefits, overhead)
Speed to Start
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Start immediately once paid
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Start immediately once paid
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Varies
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May take time to onboard and align with internal workflows
Flexibility
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Never expire
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Scope-based
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Flexible but unstable
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Limited flexibility, tied to fixed roles and schedules
Product Familiarity
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Designer builds familiarity over time with your brand
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Immersive during the project period
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Often short-term, limited context
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Deep (if long-term)
Workflow & Process
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Efficient, async-friendly workflow with predictable updates
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Milestone-based, structured process
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Often lacks system; requires frequent manual follow-ups
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Team integrated
Scalability
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Top up hours anytime as needed
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Expandable with add-on options
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Hard to scale or maintain consistency
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Scaling = more hires
Quality & Professionalism
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Consistent, reliable
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Highly-focused, outcome-driven work
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Inconsistent
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Most stable
Bespoke Design Packs
We're in the process of finalizing the subscription payment setup. Click the button below to join the waiting list. We'll notify you immediately when the service is ready to subscribe.
Join waiting list
Use anytime no monthly commitment
The more hours you subscribe, the lower rate you get!
Average 24-48 hours delivery
⚡️ Best for solo founders ⚡️
20-Hour Design Pack
Best for founders who need occasional design support without urgency
$1,000 USD
$1,100 USD
Never expire
Express Interest
Schedule a Call to Book
On average, $50 USD per hour
Up to 20 dedicated hours each month
Bank up unused work hours for the following month
Unlimited design revisions
Webflow no-code website development
Product UI/UX design
Website/landing page design
Social media visual design
Anything included in the Service Scope section
Online meetings upon request
Priority task handling — your requests are moved to the top of the queue with the fastest turnaround
Logo & branding VI design
Code-based website development
Designed for low-frequency, low-urgency design tasks—perfect for getting started without overcommitting
🎉 Best for growing startups 🎉
40-Hour Design Pack
Ideal for businesses tackling specific projects or balancing in-house team workloads
$1,800 USD
$2,200 USD
Never expire
Express Interest
Schedule a Call to Book
On average, $45 USD per hour
Up to 40 dedicated hours each month
Bank up unused work hours for the following month
Unlimited design revisions
All tasks from Lite Designer plan
Elevated task handling — your requests are given scheduling priority over basic plans, with faster average turnaround
Webflow no-code website development
Anything included in the Service Scope section
Online meetings upon request
Priority task handling — your requests are moved to the top of the queue
Logo & branding VI design
Code-based website development
Perfect for growing startups or small teams seeking reliable and consistent design support without a full-time hire
🚀 Best for scaling teams 🚀
60-Hour Design Pack
Perfect for teams needing an in-house like design support with top priority and flexibility
$2,400 USD
$3,300 USD
Never expire
Express Interest
Schedule a Call to Book
On average, $40 USD per hour
Up to 60 dedicated hours each month 
Bank up unused work hours for the following month
Unlimited design revisions
Priority task handling — your requests are moved to the top of the queue with the fastest turnaround
All tasks from Lite and Pro Designer plan
Webflow no-code website development
Anything included in the Service Scope section
Online meetings upon request
Customisable to meet your specific needs
Logo & branding VI design
Code-based website development
Tailored for fast-moving teams that need reliable, priority-first design output without hiring an extra in-house designer
Hourly Design Support
$65 USD/hour
For flexible collaboration, or if you’re just getting started. No commitment — pay only for the hours you need
Read more
Express Interest
Schedule a Call to Book
Logo Design
$650 USD one-off fixed fee
Include: 3 initial concepts + 2 refinement rounds + printable file + vector source file + logo mock up
Read more
Express Interest
Schedule a Call to Book
Webflow Dev Support
Starting at $300 USD/page
Embrace the new trend! Get a no-code, fully responsive, and easy-to-maintain landing page with Webflow development
Express Interest
Schedule a Call to Book
Currency Exchange Streamline Icon: https://streamlinehq.com

Fixed one-time fee

Outcome-Driven Design Package

Clear deliverables. No hourly tracking. Pay for outcomes, not time.
Landing Page Express
A conversion-ready landing page from design to Webflow/Framer
Starting at $1,200 USD
One-off fixed fee
Express Interest
Schedule a Call to Book
Included Design Delivery
1:1 strategy call to clarify your business and design goals
Customised questionnaire survey to confirm your page sections and preferred visual style
Up to 2 rounds of revisions
Editable design file delivered (Figma)
Included Webflow/Framer Delivery
Responsive Webflow/Framer build (desktop, tablet, mobile)
CMS setup if needed (e.g. for blog or case studies)
Domain connection + SEO metadata setup
Handoff video-recording to help you maintain and update content on your own in the future
Light Branding Design
Just enough branding to help startups and solo founders look professional
AUD $2,400
one-off fixed fee
Schedule a Call to Book
Included Logo Design
1:1 strategy call to clarify your business and branding design goals
Customised questionnaire survey to confirm your product context and preferred visual directions
2 initial logo directions to choose from+ 1 refinement rounds
Final logo refinements and export in multiple formats (for web, print, social)
Included Visual Brand Extensions
Custom-branded cover image for platforms like LinkedIn, X (Twitter), or YouTube
Branded A4/US letter template
Branded business card
Startup Visual Kickstart
A full visual package to get your brand and landing page up and running
Starting at $2,200 USD
One-off fixed fee
Express Interest
Schedule a Call to Book
Included Light Branding Design
1:1 strategy call to clarify your business and branding design goals
Customised questionnaire survey to confirm your product context and preferred visual directions
3 initial logo directions to choose from+ 1 refinement round
Final logo delivered in multiple formats for web, print, and social media use
Typography+branding colour guideline
4-page deck template design
Included Landing Page Design + No-Code Build
Customised questionnaire survey to confirm your page sections and preferred visual style
Up to 2 rounds of revisions
Responsive Webflow/Framer build (desktop, tablet, mobile)
CMS setup if needed (e.g. for blog or case studies)
Domain connection + SEO metadata setup
A handoff video can be provided upon request to guide you through maintaining and updating your content independently in the future
Bring a Friend, Get Rewarded!
Know someone who needs design support? 

When they subscribe, you both get 2 extra free hours added to your plans!
Refer a friend

Customize your plan

Don't see a plan that fits your business needs? Let me know your design needs, and I'll customise a flexible plan just for you.

Thank you! We will get back in touch with you within 48 hours.
Oops! Something went wrong while submitting the form.
⚡️ Best for solo founders ⚡️
Starter Plan
Best for founders who need occasional design support without urgency
$950 USD/month
$1,000 USD/month
Cancel anytime
Express Interest
Schedule a Call to Book
On average, $47 per hour
Up to 20 dedicated hours each month
Bank up unused work hours for the following month
Unlimited design revisions
Webflow no-code website development
Product UI/UX design
Website/landing page design
Social media visual design
Anything included in the Service Scope section
Online meetings upon request
Priority task handling — your requests are moved to the top of the queue with the fastest turnaround
Logo & branding VI design
Code-based website development
Designed for low-frequency, low-urgency design tasks—perfect for getting started without overcommitting
🎉 Best for growing startups 🎉
Pro Designer Plan
Ideal for businesses tackling specific projects or balancing in-house team workloads
$1,710 USD/month
$1,800 USD/month
Cancel anytime
Express Interest
Schedule a Call to Book
On average, $42 per hour
Up to 40 dedicated hours each month
Bank up unused work hours for the following month
Unlimited design revisions
Elevated task handling — your requests are given scheduling priority over basic plans, with faster average turnaround
All tasks from the Lite Designer plan
Webflow no-code website development
Anything included in the Service Scope section
Online meetings upon request
Priority task handling — your requests are moved to the top of the queue
Logo & branding VI design
Code-based website development
Perfect for growing startups or small teams seeking reliable and consistent design support without a full-time hire
🚀 Best for scaling teams 🚀
In-House Designer Plan
Perfect for teams needing an in-house like design support with top priority and flexibility
$2,280 USD/month
$2,400 USD/month
Cancel anytime
Express Interest
Schedule a Call to Book
On average, $38 per hour
Up to 60 dedicated hours each month
Bank up unused work hours for the following month
Unlimited design revisions
Priority task handling — your requests are moved to the top of the queue with the fastest turnaround
All tasks from the Lite and Pro Designer plan
Webflow no-code website development
Anything included in the Service Scope section
Online meetings upon request
Customisable to meet your specific needs
Logo & branding VI design
Code-based website development
Tailored for fast-moving teams that need reliable, priority-first design output without hiring an extra in-house designer
Hourly Design Support
$60 USD/hour
For flexible collaboration, or if you’re just getting started. No commitment — pay only for the hours you need
Read more
Express Interest
Schedule a Call to Book
Logo Design
$650 USD one-off fixed fee
Include: 3 initial concepts + 2 refinement rounds + printable file + vector source file + logo mock up
Read more
Express Interest
Schedule a Call to Book
Webflow Dev Support
Starting at $300 USD/page
Embrace the new trend! Get a no-code, fully responsive, and easy-to-maintain landing page with Webflow development
Express Interest
Schedule a Call to Book
Currency Exchange Streamline Icon: https://streamlinehq.com

Fixed one-time fee

Outcome-Driven Design Package

Clear deliverables. No hourly tracking. Pay for outcomes, not time.
Landing Page Express
A conversion-ready landing page from design to Webflow/Framer
Starting at $1,200 USD
one-off fixed fee
Express Interest
Schedule a Call to Book
Included Design Delivery
1:1 strategy call to clarify your business and design goals
Customised questionnaire survey to confirm your page sections and preferred visual style
Up to 2 rounds of revisions
Editable design file delivered (Figma)
Included No-Code Development Delivery
Responsive Webflow/Framer build (desktop, tablet, mobile)
CMS setup if needed (e.g. for blog or case studies)
Domain connection + SEO metadata setup
Handoff video-recording to help you maintain and update content on your own in the future
Light Branding Design
Just enough branding to help startups and solo founders look professional
AUD $2,400
one-off fixed fee
Schedule a Call to Book
Included Logo Design
1:1 strategy call to clarify your business and branding design goals
Customised questionnaire survey to confirm your product context and preferred visual directions
2 initial logo directions to choose from+ 1 refinement rounds
Final logo refinements and export in multiple formats (for web, print, social)
Included Visual Brand Extensions
Custom-branded cover image for platforms like LinkedIn, X (Twitter), or YouTube
Branded A4/US letter template
Branded business card
Startup Visual Kickstart
A full visual package to get your brand and landing page up and running
Starting at $2,200 USD
one-off fixed fee
Express Interest
Schedule a Call to Book
Included Light Branding Design
1:1 strategy call to clarify your business and branding design goals
Customised questionnaire survey to confirm your product context and preferred visual directions
2 initial logo directions to choose from+ 1 refinement round
Final logo delivered in multiple formats for web, print, and social media use
Typography and branding colour guideline
Included Landing Page Design + Build
Customised questionnaire survey to confirm your page sections and preferred visual style
Up to 2 rounds of revisions
Responsive Webflow build (desktop, tablet, mobile)
CMS setup if needed (e.g. for blog or case studies)
Domain connection + SEO metadata setup
Handoff video-recording to help you maintain and update content on your own in the future
Bring a Friend, Get Rewarded!
Know someone who needs great design support? 
When they subscribe, you both get 2 extra free hours added to your plans!
Refer a friend

Customize your plan

Don't see a plan that fits your business needs? Let me know your design needs, and I'll customise a flexible plan just for you.

Thank you! We will get back in touch with you within 48 hours.
Oops! Something went wrong while submitting the form.

Frequently Asked Questions

Let's clear things up

Is DesignWrap a design subscription service?

Why wouldn't I just hire a full-time designer or a Upwork freelancer?

How do you track hours?

What if my project exceeds the plan hours?

How fast will I receive my designs?

How do I contact you for project management?

How do you handle high workload?

What if you need to take sick leave or annual leave?

What are your working hours?

Let's clear things up

What is DesignWrap?

This is not a designer talent marketplace. DesignWrap is a flat-rate design subscription product offering in-house like boutique design services from the founder, a Melbourne-based UI/UX product designer. In order to ensure the design quality and consistency, there are no subcontractors involved.

What is DesignWrap?

To maintain fairness and transparency, all design hour packages are prepaid.
This allows me to schedule your work efficiently and prioritise your requests right away.
Once hours are purchased, you can use them flexibly — there’s no expiry or monthly limitation.

Why wouldn't I just hire a full-time designer or a freelancer?

The annual cost of a senior designer can be over $100,000, plus other benefits. During slower periods, you might pay for unneeded labor, leading to wasted expenses. Hiring a designer from platforms like Upwork also has downsides like inconsistent quality, communication issues, lack of long-term commitment, hidden costs, and more.

How do you track hours?

I use a time tracking app to record all work hours and provide detailed time tracking reports upon request, so you know exactly how your hours are being used.

How does the unused hours rollover work?

After your subscription ends, any unused hours remain available for 10 calendar days.
During this period, you can continue using the remaining time without needing to renew immediately. If the 10-day period passes and there are still unused hours, they will be frozen, and you’ll need to start a new subscription to resume using them.

What if my project exceeds the plan hours?

If your project requires more time than what's included in your current plan, we offer two flexible options:

Add-on Hours
Additional hours can be billed at $65 USD/hour, allowing you to continue seamlessly without upgrading your plan.

Plan Upgrade
You’re welcome to upgrade to a higher-hour plan at any time to access more design capacity and save on the hourly rate.

You’ll always be notified when you're nearing your plan limit, so you can choose the option that works best for your pace and needs.

How fast will I receive my designs?

Expect most projects to be completed within 2-3 working days if no back-and-forth design revisions are required. For small requests, such as social media post graphics, the delivery time could be within half-1 business day. For larger projects like full website design, I break them down into smaller, manageable chunks deliverable within 3-day sprints.

How do I contact you for the project management?

Upon subscribing to a plan, you'll be asked to create an account to access the client portal. From there, you can submit design requests with detailed briefs on the project task board. Additionally, our portal offers a live message chat for easy communication with the designer. Integrating the designer into your workflow is also an option. Just add hello@designwrap.co to your preferred collaboration tools like Slack, Linear, Trello, and Jira for daily updates on your requests.

How do you handle high workload?

Money is important, but it's not everything. As a solo designer-run business, I dedicate my time and skills to a limited number of clients within my availability. This way, I can guarantee top-notch design quality for each and every project. Don't worry, I'm pretty savvy with resources - I flexibly use both paid and open-source design templates, design libraries, and even AI technology as assistance.

What are your working hours?

As a business located in Melbourne, you can catch me on a typical workday, starting from 10:30am-9:30pm, Monday through Friday. Just like you, I love to take a break on public holidays. However, for urgent tasks, I’m available to work flexible hours.

What if you need to take sick leave or annual leave?

If I'm unavailable due to illness, I'll offer additional free work hours as compensation. For planned time off, I'll notify you a month in advance, allowing you to pause your subscription if needed.

What if I don't like the design?

Making sure you're happy with my work is very important to me. I'm happy to tweak the design until it's just right for you. However, I might also share my expertise to avoid unnecessary back-and-forth changes and save you time.

What is the delivered design file format?

My primary focus is on digital design, which means the deliverables and source files are predominantly in Figma, Webflow, Framer, and Adobe formats. For any other file formats needed, we'll discuss and accommodate accordingly.

Is there any design work you don't cover?

My services do not include the following: 3D modeling, complicated animated graphics, document design (e.g., medical forms), complex packaging, and extensive print design (e.g., magazines, books).

Still have questions?

I understand that every penny you spend is important for your startup business. Feel free to submit any questions to us if you still have concerns.

Thank you! We will get back in touch with you within 48 hours.
Oops! Something went wrong while submitting the form.

FAQs

If you are unsure, do not worry - we are here to explain everything you might want to know

What is DesignWrap?

This is not a designer talent marketplace. DesignWrap is a flat-rate design subscription product offering in-house like boutique design services from the founder, a Melbourne-based UI/UX product designer. In order to ensure the design quality and consistency, there are no subcontractors involved.

Why wouldn't I just hire a full-time designer or a freelancer?

The annual cost of a senior designer can be over $100,000, plus other benefits. During slower periods, you might pay for unneeded labor, leading to wasted expenses. Hiring a designer from platforms like Upwork also has downsides like inconsistent quality, communication issues, lack of long-term commitment, hidden costs, and more.

How do you track hours?

I use a time tracking app to record all work hours and provide detailed time tracking reports upon request, so you know exactly how your hours are being used.

What if my project exceeds the plan hours?

Additional hours can be purchased at the standard rate of $65 AUD/hour. Since unused hours can be rolled over to the next renewal month, the more hours you subscribe to, the cheaper the hourly rate.

How unused hours rollover works?

1. Cumulative Hours: Unused hours from previous subscriptions roll over when you renew any plan.

2. Usage Priority: Rollover hours are used before new subscription hours.

Why This Matters

Fair Usage &  Monthly Cap: To keep things fair, rollover hours follow the rules of the plan they came from. This means if your previous plan allowed 60 hours/month, your usage cap remains 60 hours/month, even with a higher-tier plan renewal.  For example, if you subscribe to the 65-hour plan but your previous plan was the 20-hour plan, you can use up to 20 leftover hours per month until all the carried-over hours are used up.

Balanced Workload: This rule ensures that all clients receive quality service without overloading the designer.

Is there a limit to how many requests I can have?

With DesignWrap, you have the freedom to make unlimited requests. However, each request is handled sequentially, ensuring focused attention. My typical turnaround time for requests is 3 working days. For complex tasks, I transparently break them down into manageable 3-day sprints when necessary.

How fast will I receive my designs?

Expect most projects to be completed within 2-3 working days if no back-and-forth design revisions are required. For small requests, such as social media post graphics, the delivery time could be within half-1 business day. For larger projects like full website design, I break them down into smaller, manageable chunks deliverable within 3-day sprints.

How do I contact you for the project management?

Upon subscribing to a plan, you'll be asked to create an account to access the client portal. From there, you can submit design requests with detailed briefs on the project task board. Additionally, our portal offers a live message chat for easy communication with the designer. Integrating the designer into your workflow is also an option. Just add hello@designwrap.co to your preferred collaboration tools like Slack, Linear, Trello, and Jira for daily updates on your requests.

How do you handle high workload?

Money is important, but it's not everything. As a solo designer-run business, I dedicate my time and skills to a limited number of clients within my availability. This way, I can guarantee top-notch design quality for each and every project. Don't worry, I'm pretty savvy with resources - I flexibly use both paid and open-source design templates, design libraries, and even AI technology as assistance.

Do you use templates for the design work?

The answer is both yes and no. I sometimes do adopt existing libraries/assets to avoid reinventing the wheel. However, I exclusively utilize carefully chosen open-source or paid assets, and the paid design resources are also provided to you free of charge. Rest assured, the work I design for you won't look cheap, flashy, or template-based.

What are your working hours?

As a business located in Melbourne, you can catch me on a typical workday, starting from 10:30am-9:30pm, Monday through Friday. Just like you, I love to take a break on public holidays. However, for urgent tasks, I’m available to work flexible hours.

What if you need to take sick leave or annual leave?

If I'm unavailable due to illness, I'll offer additional free work hours as compensation. For planned time off, I'll notify you a month in advance, allowing you to pause your subscription if needed.

What if I don't like the design?

Making sure you're happy with my work is very important to me. I'm happy to tweak the design until it's just right for you. However, I might also share my expertise to avoid unnecessary back-and-forth changes and save you time.

What is the delivered design file format?

My primary focus is on digital design, which means the deliverables and source files are predominantly in Figma, Canva, Webflow, and Adobe formats. For any other file formats needed, we'll discuss and accommodate accordingly.

Is there any design work you don't cover?

My services do not include the following: 3D modeling, complicated animated graphics, document design (e.g., medical forms), complex packaging, and extensive print design (e.g., magazines, books).

Refer & Earn

Enter your email and your referral’s business email below. When they subscribe, you’ll both receive 2 bonus work hours!

Thank you!

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